7 reasons why you should rely on OTAs as part of your strategy
The successful development of business is absolutely impossible without innovation in the hotel industry today. It is more and more difficult to engage new clients by using traditional methods – time does not stand still and the requests of the target group change at the speed of light. But how to satisfy the desires of customers in the new year, and, more importantly, how to improve the service through the use of new technologies?
There is no better advertising than a product that speaks for itself – this has been confirmed during the most important event of the last month, the International Consumer Electronics Show (CES 2018), which was held at the Las Vegas Convention Center.
The event presented a huge number of new products and unique innovative technologies in the consumer electronics industry, including those that not only can increase interest in your hotel, but also change the attitudes and help you to see simple things in a new light.
Here’s a list of powerful reasons to consider innovation as the key elements of marketing this year.
Keep up with the times
To keep up to date and stay in line with reality is a difficult task for any kind of business. The 21st century is so much different than the past times due to the rapid development of technology, which gives you free and accessible opportunities to develop and grow your business. The improvement of existing items of daily use and the constant search for alternatives creates the necessary atmosphere in the business infrastructure and makes a positive impression on visitors.
Simplicity is synonymous with convenience. Everything that makes life easier makes it more pleasant and less stressful. Modern technologies are aimed at helping people to feel the comfort that lacks in solving complex daily tasks, eliminating problems and in finding answers to questions. What, first of all, is the hotel room – rest, and what can be a more attractive element for a person than comfort, and, of course, relaxation?
In the planning of the upgrade, your hotel is not impossible to forget about the interior space and design. Some of the interior design trends of this year are closely connected with the style of the digital technologies (e.g. Monochrome and Comfort spaces). It means that this connection gives a great opportunity to improve a hotel interior, change your approach to innovations if you didn’t get a chance to do it before. Remember: your style is your calling card.
“There is no better advertising than a product that speaks for itself”.
Comfort in the hotel is closely related to the functionality. High level of functionality in the room allows the client to relax and feel in the “hands” of professionals. To spare relieve a guest from unnecessary inconveniences, to replace two actions by one and to facilitate the stay in a hotel are possible with the help of clever and stylish equipment. This is called the luxury and care of guests.
Collaboration and cooperation with world brands, improving the digital and interior design and functionality of hotel rooms, tracking trends – all of these are a guarantee of profit for a modern business. The hotel, which has earned authority, thanks to the quality of provided services and its modernity, is doomed to success because its “face” and brand are direct advertising of its services.
In turn, we advise not to ignore the technologies and development of the world of innovation, because technological progress is a direct and obvious way to win the audience trust and, of course, an extraordinary and useful way of thinking about the successful development of the hotel business.