Company description: STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. They provide data that is confidential, reliable, accurate and actionable, and their comprehensive reports empower their clients to strategise and compete within their markets.
Product description: STAR report is the industry standard for hotel benchmarking since 1987. It is the ultimate tool for benchmarking against your competitors.
Participating hotels receive detailed, intuitive data reports that give insights on hotel’s performance versus the performance of the market and selected competitive set so you can make better business decisions.
Cooperation description: Participation in benchmarking program is much easier with data automation provided by Yieldplanet.
Geographical focus: Eastern Europe
Property focus: Hotels