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Big data and the modern hotel industry

Running a 21st century hotel requires processing a staggering amount of data, including rates, types of rooms, booking details and the competition's activity on booking portals. The growing importance of the Internet forces hotel operators to search for tools that...

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6 Tips to make your photos sell rooms

Good room photos give your bookings a leg up. Along with prices, images are the first thing visitors who book online look at. You should, therefore, make sure each room type offered through your booking engine is not only clearly described but also illustrated by...

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Website photo gallery

The website photo gallery is the hotel’s visit card. Thus it should provide visitors with the first impression of the place where they’ll be staying and what is in there for them. As such, make sure that your gallery includes photos of: the property: its lobby, guest...

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France prohibits Rate Parity clauses by law

As expected, on July 9th, the French National Assembly voted in favor of suppressing rate parity clauses in contracts between hotels and online travel agencies (OTA) and qualifying the term of contracts as a “contrat de mandat”. The law applies regardless of where the...

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Start growing your mobile bookings today

With 335 million devices sold around the world during Q1 2015, smartphones are ubiquitous and their usage keeps growing. Travellers are no exception – today more than half of them book their hotel stays and flights with their smartphones. In the US alone, last year...

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Get started with wholesale distribution

The successful development of business is absolutely impossible without innovation in the hotel industry today. It is more and more difficult to engage new clients by using traditional methods - time does not stand still and the requests of the target group change at...

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Google Instant booking

The fast grow of metasearch engines has attracted Google to the sector. The search giant is now rising in importance in the hotel online distribution. First, Google has launched a metasearch engine for hotels, the Google Hotel Finder. Now they are testing Instant...

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Catering to Russian market

Russian travelers are increasingly booking trips abroad. Seeing as high-spending guests, each hotel should the possible and the impossible to cater to their needs. Otherwise, they'll go and stay somewhere else. Catering to Russian market Invest in your Russian guests...

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Russians hunger for travel

Russia is one of the largest outbound markets in the world. Last year, nearly 40 million Russians traveled overseas, making them the world's second-fastest growing group of tourists. In 2012, Russian tourists spent $43 billion abroad, placing them as the fifth...

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South Americans change travel patterns

Between 2009 and 2013, South American outbound travel grew by 50% in terms of the number of trips, twice as much as the overall global increase. Despite subsequent economic problems in the two largest economies in South America, Brazil, and Argentina, 43 percent of...

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Auf Wiedersehen Rate Parity!

The Bundeskartellamt, Germany's Federal Competition Authorities issued on December 23, a decision that requires Booking.com to remove all rate parity clauses from its contracts with accommodation partners in Germany, by the end of January 2016. Following the decision,...

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Is Central Europe a new hit in tourism?

It seems that Central European countries are becoming a more and more approachable region for tourism. What is the region’s potential for the hotel industry? How it differs from Western Europe? How can you attract tourists from other regions to your hotel if you...

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4 Truths about Millennial ‪‎Travellers

Much has been said about ‪Millennial‬ ‪tourists‬ and how they are currently shaping the ‪hotel‬ ‪industry‬. Generation Y - whose members are also referred to as “Millennials” - covers those who were born between 1977 and 1995, and, as the fastest-growing segment of...

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Are Millennials turning to travel agents?

Millennials are one of the most sought-after markets in today’s travel industry. It is no surprise that there is tough competition to suss out and subsequently follow their travel habits and consumer behavior. YieldPlanet has recently published an article with 4 facts...

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