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YieldPlanet became an Innovative Supplier Partner of Agoda.com. YieldPlanet and Agoda two-way integration allows not only deliver rates, allotments, sell/stop sell and stay restrictions like minimum stay or CTA, but also download reservations.Agoda is one...

As revenue management in the hospitality industry grows, hospitality professionals need to be aware of their key role in the hotel sales strategy, paying particular attention to new market trends. Technology and customer behaviour are basic aspects that...

This year, FITUR, the leading fair in the Spanish and Ibero-American market, will be held from 23 to 27 January 2019 at the Feria de Madrid with a larger exhibition area than past years.FITUR 2019 is preparing one of its most complete editions, in which...

Revenue management in the hospitality industry involves predicting customer demand with the aim of streamlining the sales process, allowing companies to sell at the correct price, to the correct customer, at the correct time. When conducted correctly,...

Implementation of an omni-channel strategy by a hotel facility is still difficult although, undoubtedly, necessary. Accordingly, a professional Channel Manager system is a must as a tool supporting the daily work of a hotel manager. However, to effectively...

Revenue management in the hotel industry is still relatively young and has grown exponentially in the last decade, particularly in the last few years. This article explores the changing role of revenue management in the hotel industry and the developments...

The revenue management concept was devised thirty years ago and is effectively employed today by most hotels and airlines. However, even though hotel managers often talk about revenue management, the definition of the concept differs depending on the individual... One...

Running a 21st century hotel requires processing a staggering amount of data, including rates, types of rooms, booking details and the competition's activity on booking portals. The growing importance of the Internet forces hotel operators to search for tools that...

Create added value spring packages to attract guests to your hotel and increase your occupancy. Spring is the perfect season to take a special interest in planning the ideal getaway for your guests. To get more customers, you do not necessarily need to lower rates. In...

Good room photos give your bookings a leg up. Along with prices, images are the first thing visitors who book online look at. You should, therefore, make sure each room type offered through your booking engine is not only clearly described but also illustrated by...

New rules in online distribution might be well underway, but rate parity it is still very often a contractual requirement for the hotel to do business with large OTAs. For many properties, the practice of rate parity goes beyond any binding agreement. It is part of...

The website photo gallery is the hotel’s visit card. Thus it should provide visitors with the first impression of the place where they’ll be staying and what is in there for them. As such, make sure that your gallery includes photos of: the property: its lobby, guest...

As expected, on July 9th, the French National Assembly voted in favor of suppressing rate parity clauses in contracts between hotels and online travel agencies (OTA) and qualifying the term of contracts as a “contrat de mandat”. The law applies regardless of where the...

With 335 million devices sold around the world during Q1 2015, smartphones are ubiquitous and their usage keeps growing. Travellers are no exception – today more than half of them book their hotel stays and flights with their smartphones. In the US alone, last year...

The successful development of business is absolutely impossible without innovation in the hotel industry today. It is more and more difficult to engage new clients by using traditional methods - time does not stand still and the requests of the target group change at...

Nowadays, metasearch engines are a fast-growing advertising model in the travel industry. They can be an alternative channel for generating traffic and therefore represent an opportunity for hotels helping them to increase direct bookings. Metasearch engines present a...

The fast grow of metasearch engines has attracted Google to the sector. The search giant is now rising in importance in the hotel online distribution. First, Google has launched a metasearch engine for hotels, the Google Hotel Finder. Now they are testing Instant...

Russian travelers are increasingly booking trips abroad. Seeing as high-spending guests, each hotel should the possible and the impossible to cater to their needs. Otherwise, they'll go and stay somewhere else. Catering to Russian market Invest in your Russian guests...

Russia is one of the largest outbound markets in the world. Last year, nearly 40 million Russians traveled overseas, making them the world's second-fastest growing group of tourists. In 2012, Russian tourists spent $43 billion abroad, placing them as the fifth...

Brazilian are slightly different from other tourists. Having good weather all year round and fabulous beaches in their home country, they are rather interested in shopping, glamour and prestige gastronomy, sports, historical and cultural attractions. In this context,...

Between 2009 and 2013, South American outbound travel grew by 50% in terms of the number of trips, twice as much as the overall global increase. Despite subsequent economic problems in the two largest economies in South America, Brazil, and Argentina, 43 percent of...

Germans are the champions of world travel and hotels should work to win their patronage. The German market is very attractive: Germany has the largest population among EU countries with Germans spending more on foreign travel than any other nation, which is almost 70...

The Bundeskartellamt, Germany's Federal Competition Authorities issued on December 23, a decision that requires Booking.com to remove all rate parity clauses from its contracts with accommodation partners in Germany, by the end of January 2016. Following the decision,...

It seems that Central European countries are becoming a more and more approachable region for tourism. What is the region’s potential for the hotel industry? How it differs from Western Europe? How can you attract tourists from other regions to your hotel if you...

To successfully respond to the challenges posed by online travel agencies, hotels need to strengthen their direct distribution channels. One major strategy to reduce a hotel's dependence on OTAs is to pursue diversification of distribution and promotional channels. At...

Much has been said about ‪Millennial‬ ‪tourists‬ and how they are currently shaping the ‪hotel‬ ‪industry‬. Generation Y - whose members are also referred to as “Millennials” - covers those who were born between 1977 and 1995, and, as the fastest-growing segment of...