Our Blog

Fitur is in one of the most important tourism fairs in Europe and the meeting point for Europeans and Latin Americans tourism professionals. Meet our representative there!YieldPlanet Country Sales Manager will be at the international tourism trade fair...

In the second article of the series devoted to hotel revenue management we will examine its main components.  SegmentationThe need for segmentation is a logical consequence of diversity among clients (business travel and tourists, individuals and groups, domestic or...

Instagram strategies to attract gourmetsFood tourism has developed significantly in the recent years. Interests of travellers began to change, which allowed us to fill a niche on the market: the market of travellers who are food lovers.This market niche...

As revenue management in the hospitality industry grows, hospitality professionals need to be aware of their key role in the hotel sales strategy, paying particular attention to new market trends. Technology and customer behaviour are basic aspects that...

This year, FITUR, the leading fair in the Spanish and Ibero-American market, will be held from 23 to 27 January 2019 at the Feria de Madrid with a larger exhibition area than past years.FITUR 2019 is preparing one of its most complete editions, in which...

Revenue managers may draw on a wide range of technological tools to help them do a good job. Each tool automates tasks which would otherwise be impossible or take too long. These revenue tools make the work of revenue managers more efficient, allowing them...

As expected, on July 9th, the French National Assembly voted in favor of suppressing rate parity clauses in contracts between hotels and online travel agencies (OTA) and qualifying the term of contracts as a “contrat de mandat”. The law applies regardless of where the...

The fast grow of metasearch engines has attracted Google to the sector. The search giant is now rising in importance in the hotel online distribution. First, Google has launched a metasearch engine for hotels, the Google Hotel Finder. Now they are testing Instant...

Brazilian are slightly different from other tourists. Having good weather all year round and fabulous beaches in their home country, they are rather interested in shopping, glamour and prestige gastronomy, sports, historical and cultural attractions. In this context,...

Between 2009 and 2013, South American outbound travel grew by 50% in terms of the number of trips, twice as much as the overall global increase. Despite subsequent economic problems in the two largest economies in South America, Brazil, and Argentina, 43 percent of...

The Bundeskartellamt, Germany's Federal Competition Authorities issued on December 23, a decision that requires Booking.com to remove all rate parity clauses from its contracts with accommodation partners in Germany, by the end of January 2016. Following the decision,...

It seems that Central European countries are becoming a more and more approachable region for tourism. What is the region’s potential for the hotel industry? How it differs from Western Europe? How can you attract tourists from other regions to your hotel if you...

To successfully respond to the challenges posed by online travel agencies, hotels need to strengthen their direct distribution channels. One major strategy to reduce a hotel's dependence on OTAs is to pursue diversification of distribution and promotional channels. At...

The successful development of business is absolutely impossible without innovation in the hotel industry today. It is more and more difficult to engage new clients by using traditional methods - time does not stand still and the requests of the target group change at...

Taking into account the past and prevailing sales trends, everything points to a continuation of the marked preference for most hotel reservations being made on the strength of information first found online in 2017. Since the Internet first became an international...

Segmentation has always been a very important part of a hotel’s revenue management strategy. This was true even before hoteliers called it “revenue management”. In other words, segmentation has been around for quite some time and has always played and important role...