Do you want to learn more about how YieldPlanet’s Price Optimizer has helped The Íslandshótel chain to grow? Download the PDF with the complete case study by filling out the form below and learn from the best. 

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Grup Arbó is a family-owned hotel chain with a long and beautiful story behind it and has been operating for more than 20 years. Grup Arbó is focused on the seaside town of Cambrils and offers different types of accommodation that adapt to the needs of their guests. The team of Grup Arbó is a live engine of progress, they are constantly looking for a possibility to improve the services they offer and bring guests the best experience of staying.

We talked to the CEO of Grup Arbó, Eugenia Arbó Bordás to learn how they have reached their heights in hospitality and find out what was the role of the YieldPlanet’s Channel Manager in this story.

Keeping up with market changes 

Eugenia says that they at Grup Arbó have been always aware that the key to accurate hotel management and administration is proper technology. While looking for all the tools they needed for distribution management, Grup Arbó started working with YieldPlanet in 2010. Since then Arbó has been able to easily improve and adapt its distribution strategy thanks to the flexibility, and usability of YieldPlanet’s tools, and of course, their willingness to grow.

Usability, support, and more time for making money

Eugenia Arbó appreciates the usability of YieldPlanet’s Channel Manager. They don’t need an IT specialist for mapping and knowledge of the software anymore, because connecting channels stopped to be a challenge. Due to the immediate responses of the support team, they receive all the help they need in case of any problems or issues.

Eugenia claims that with Channel Manager, they can afford to devote more resources to revenue management, which they could not do before because they were spending too much time on manual tasks. Using the Channel Manager helps not only to save time, but also technically streamlines all bookings, and double increases the number of reservations – they went from 20% to 50%.

Customer review

“YieldPlanet’s Channel Manager is an extremely flexible solution geared towards working with dynamic pricing, promotions, and different pricing plans to adapt our offer to each segment, market, and channel. 

It is effective in management and efficient on a day-to-day basis,” says Eugenia Arbó Bordás, CEO of Grup Arbó.

About the chain

In the heart of Costa Dorada, Grup Arbó has a 4-star hotel located in the center of Cambrils, just 150 meters away from the beach. Grup Arbó also offers there 4 apartment complexes and 1 aparthotel, which gives its clients a wide choice of places to state.

Cambrils is ideal for those who want to enjoy a few days of sunbathing and relaxation in a beautiful seaside town. Just a 15-minute drive away from it, those staying in any of Grup Arbó’s buildings can easily and quickly reach any of Port Aventura’s three theme parks. 

Grup Arbó’s properties are very popular with tourists. Their reviews on Booking are very positive.

Have you got your portion of inspiration?

Why not bring your property to a peak and make the most of it? Thanks to the synergy that our Channel Manager has with Price Optimizer, you can go even further. Price Optimizer is a tool that will help you effectively manage your properties and quickly adapt to new market conditions.

Sign up for Price Optimizer’s demo and let us help you bring your business to the next level.

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Managing a large number of apartments, ensuring the continuous development of the company and the best conditions for guests is a major challenge that not every hotel owner is able to meet.

Fragola Apartments provides an excellent location in the heart of Krakow. It was founded in 2014 and has been boldly tackling issues and growing successfully ever since.

We spoke to Ada Maj, Front Desk Manager at Fragola Apartments, about dealing with difficulties and how YieldPlanet’s tools have helped the company succeed. Fragola Apartments has been a YieldPlanet client for more than five years and uses both Channel Manager and Price Optimiser.

The struggle for foresight

Fragola Apartments currently has more than 100 apartments in various price categories. Managing such a large number of diverse facilities is not a simple task, especially without specialised tools. The Fragola Apartments team realised they needed the help that a Channel Manager could provide, at a time when updating prices had become extremely time-consuming and very complicated.

The manual introduction of changing prices and the lack of simultaneous application of several strategies started to result in financial losses.

Another challenge was the inability to forecast periods of optimal sales. The company was unable to anticipate occupancy, plan wisely and prepare for different scenarios. It became necessary to completely change the method of price management.

Such requirements could be met by a revenue management system from YieldPlanet, namely Price Optimizer.

Individual approach to guests

There are many revenue management tools on the market, but Fragola Apartaments chose Price Optimizer developed by the specialists at YieldPlanet. Ada Maj says the system meets her company’s needs in 100%. The complexity of the tool has made it possible to implement different strategies for different flat types and target groups. This makes it possible to prepare personalised offers for individual guests, considering their needs, the purpose of their stay and its length.

On a day-to-day basis, Price Optimizer is used by Fragola Apartments to quickly change prices or adjust restrictions. According to Ada, the Price Control panel*, and the Weather tab on it are particularly noteworthy. The Price Control panel brings together the information needed by the revenue manager – on current occupancy, prices, and availability of individual offers. Additional restrictions are also visible, pick-up information and events are displayed. The data covers a period of several days, which allows the hotel situation to be put into perspective and facilitates decision-making related to price and availability management.

*Price Control at Price Optimizer RMS YieldPlanet

Ada Maj also appreciates the use of different colours to signal occupancy status at a particular time. This makes it easy to know what action to take in certain situations, such as when there are no apartments available or when a booking is cancelled.

Better more expensive and infrequent than frequent and cheap

The solutions adopted by the Fragola Apartments team have resulted in a stable occupancy rate of 85%. Ada explains that 100% occupancy is not company’s most important goal. They prefer to sell more expensively and infrequently than frequently and cheaply. To do this, they use minimum stay restrictions, which means that a booking is made for at least two nights.

This approach defines the guests of Fragola Apartments and allows us to prepare the flats in such a way as to meet the expectations and all the needs of those who rent them. 

Plans for the neat future

The hotel industry is growing rapidly, and this requires a great deal of flexibility in management. Fragola Apartments plans to systematically increase the number of channels in order to attract not only tourists but also businesspeople. It is also considering entering the long-term rental market, as the facilities it offers allow for such a step.

Customer review

“Price Optimizer is a very specialised tool that requires careful implementation, matching to the property and a dedicated team. It may seem complicated at first glance, but once you get to know it, you can see how easier your work is with it. For us, this is now the absolute basis of work – a system that cannot be replaced,” says Ada Maj, Front Desk Manager at Fragola Apartments.

About the property
Fragola Apartments has over 100 elegant, comprehensively furnished apartments located in excellent locations in the centre of Krakow, mainly in the Old Town. Fragola Apartments offer flats with character: from elegant, classic flats in old townhouses through designer gems to minimalist studio flats. Unique design, location close to Krakow’s biggest attractions, unique atmosphere, and the highest standard of service – these are the most important distinctive features of the flats under the Fragola Apartments label.

Have you got your portion of inspiration?

Sign up for Price Optimizer’s demo and let us help you bring your business to the next level.
Price Optimizer is a tool that will help you effectively manage your properties and quickly adapt to new market conditions. 

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Hotel Relaks*** Wellness & Spa in Karpacz is characterised by a unique history and a harmonious team of employees who are not afraid of difficult challenges. They are constantly on the lookout for new development opportunities in order to provide the best possible conditions for guests. 

Learn from this success story how, thanks to YieldPlanet’s advanced products, the Relax Hotel has streamlined its operations.

Automation is the key to success

Hotel Relaks’ partnership with YieldPlanet began in 2012 with the implementation of the Channel Manager, which greatly improved the management of  and the work at reception. Anna Miluta, head of the Sales Department, says that the hotel was already trying to apply a dynamic pricing strategy, but that it was a major challenge to keep prices and room availability information up to date. Manually implementing changes across all connected channels was very tedious, leaving little time for such vital hotel development tasks as competitor analysis and developing new strategies and pricing plans. Channel Manager has made it possible to automate many processes and eliminate monotonous work in favor of streamlined management.

Rapid response

Another even more important milestone for the hotel’s development was the installation of the Price Optimizer RMS in July 2021 with YieldPlanet.

Anna Miluta emphasizes that this has allowed the hotel to optimize its running, automate some of the daily tasks and increase the number of guests as a result.

Anna particularly appreciates how easy it is to make changes to the system. Is there an urgent need to quickly adjust the price list and at the same time introduce additional restrictions and close some offers? Or perhaps an event has been canceled for which additional restrictions were in place and needs to be removed efficiently? In such cases, all you have to do is select one of the strategies available in Price Optimiser, which is sent to your partners after three clicks.

Hotel opinion

 “Thanks to YieldPlanet’s products, I have time for efficiency-enhancing activities. I don’t have to devote several hours a day to mechanical work; now I can think calmly about my next steps. Come up with a new pricing strategy, carefully analyse the market, the competition and hospitality trends. For me, both YieldPlanet products are indispensable tools that I can recommend with full responsibility.“ – Anna Miluta, Sales Manager at Hotel Relaks *** Wellness & Spa in Karpacz.

Property

The building of the Relaks Hotel once housed a tourist hostel. Now, it is a unique facility providing relaxation surrounded by greenery, located in a quiet part of Karpacz. It offers a well-equipped spa and wellness center with a sauna, steam bath, whirlpool bath, and salt water jacuzzi.

It is the ideal place for those who enjoy relaxing in a spa, as well as those who favor active relaxation. There are many hiking trails right next to the hotel and there is also a ski lift. Bicycles and Nordic walking poles can be hired free of charge.

Hotel Relaks is very popular with tourists and people who value the tranquillity and intimate atmosphere of the facility. It is positively reviewed on social media and on industry portals. The current rating on Booking.com goes up to 8.5.

Have you got your portion of inspiration?

Sign up for Price Optimizer’s demo and let us help you bring your business to the next level.
Price Optimizer is a tool that will help you effectively manage your properties and quickly adapt to new market conditions. 

You might also be interested in reading:

Pandemic restrictions as well as lower and unpredictable demand have put hoteliers around the world in a vulnerable situation. Limited revenues have enforced considerable savings, and often a change in the business model, target group or even pricing policy. For hotel sales managers, the challenge is to provide a continuous response to market signals while limiting employment and applying (where possible) remote work.

Despite the challenging situation, in November 2020 Dobry Hotel made a strategic decision to launch the implementation of the Price Optimizer RMS system. We are pleased that even in such a difficult situation we can support our partner in the automation of everyday processes and better prepare him for the returning demand. We are honored to share the opinion of Dobre Hotel on the implemented tool in the form of the following interview.

If, like the Dobry Hotel chain, you are striving to strategically prepare for the emerging demand, we have a special opportunity for you – the RMS aid package. Connect Price Optimizer RMS now, pay later:

Get the RMS now, pay when the demand is back!
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