Grup Arbó’s success story: Interview with Eugenia Arbó Bordás, CEO

Grup Arbó is a family-owned hotel chain with a long and beautiful story behind it and has been operating for more than 20 years. Grup Arbó is focused on the seaside town of Cambrils and offers different types of accommodation that adapt to the needs of their guests. The team of Grup Arbó is a live engine of progress, they are constantly looking for a possibility to improve the services they offer and bring guests the best experience of staying.

We talked to the CEO of Grup Arbó, Eugenia Arbó Bordás to learn how they have reached their heights in hospitality and find out what was the role of the YieldPlanet’s Channel Manager in this story.

Keeping up with market changes 

Eugenia says that they at Grup Arbó have been always aware that the key to accurate hotel management and administration is proper technology. While looking for all the tools they needed for distribution management, Grup Arbó started working with YieldPlanet in 2010. Since then Arbó has been able to easily improve and adapt its distribution strategy thanks to the flexibility, and usability of YieldPlanet’s tools, and of course, their willingness to grow.

Usability, support, and more time for making money

Eugenia Arbó appreciates the usability of YieldPlanet’s Channel Manager. They don’t need an IT specialist for mapping and knowledge of the software anymore, because connecting channels stopped to be a challenge. Due to the immediate responses of the support team, they receive all the help they need in case of any problems or issues.

Eugenia claims that with Channel Manager, they can afford to devote more resources to revenue management, which they could not do before because they were spending too much time on manual tasks. Using the Channel Manager helps not only to save time, but also technically streamlines all bookings, and double increases the number of reservations – they went from 20% to 50%.

Customer review

“YieldPlanet’s Channel Manager is an extremely flexible solution geared towards working with dynamic pricing, promotions, and different pricing plans to adapt our offer to each segment, market, and channel. 

It is effective in management and efficient on a day-to-day basis,” says Eugenia Arbó Bordás, CEO of Grup Arbó.

About the chain

In the heart of Costa Dorada, Grup Arbó has a 4-star hotel located in the center of Cambrils, just 150 meters away from the beach. Grup Arbó also offers there 4 apartment complexes and 1 aparthotel, which gives its clients a wide choice of places to state.

Cambrils is ideal for those who want to enjoy a few days of sunbathing and relaxation in a beautiful seaside town. Just a 15-minute drive away from it, those staying in any of Grup Arbó’s buildings can easily and quickly reach any of Port Aventura’s three theme parks. 

Grup Arbó’s properties are very popular with tourists. Their reviews on Booking are very positive.

Have you got your portion of inspiration?

Why not bring your property to a peak and make the most of it? Thanks to the synergy that our Channel Manager has with Price Optimizer, you can go even further. Price Optimizer is a tool that will help you effectively manage your properties and quickly adapt to new market conditions.

Sign up for Price Optimizer’s demo and let us help you bring your business to the next level.

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