New connection: Smartbox Group
YieldPlanet has established a new connection with Smartbox Group – the pioneer European and worldwide leader in the experience gift market. YieldPlanet’s clients can connect to Smartbox and benefit from this platform. The connection allows YieldPlanet clients to have the reservations sent automatically to their PMS.
YieldPlanet has established a new connection with Smartbox Group – the pioneer European and worldwide leader in the experience gift market.
How does it work? Smartbox creates themed experience gift boxes in Stays, Gastronomic, Wellbeing and Adventure categories. These are presented to customers in retailers and online in high quality gift boxes, gift cards and e-boxes online. Hoteliers, with guidance from the Smartbox team, choose experience offers to promote in the gift boxes in retailers across Europe.
The boxes are purchased as gifts at seasons such as Christmas and Valentines Day. The recipient chooses an experience from all that are offered in the gift box. They select chosen property on Smartbox.com, reserve and visit the chosen venue. The gift box voucher redeems automatically during the booking process, and Smartbox then reimburses the property.
The Smartbox Marketing Platform is an incremental, non-standard way to promote your hotel without cannibalising direct bookings, promoting your venue across 18,000 touchpoints in Europe.
Now, YieldPlanet’s clients can connect to Smartbox and benefit from this platform. The connection allows YieldPlanet clients to have the reservations sent automatically to their PMS.
Smartbox Group operates in 11 European countries with 9 well-known brands (Bongo (BE/NL), Odisseias (PT), Red Letter Day & BuyAGift (UK), Dakotabox (ES, FR), and the European #1, Smartbox (IE, FR, ES, IT, DK, SE, CH) :
• selling 7 million gift experiences per year,
• retailing in 18,000 dept stores, electronic stores, hyper markets, and own brand stores across Europe
• working with over 42,000 partners worldwide (including 17,000 Hotels)
The company achieved a revenues of >€500 million in 2018.
What does Smartbox NOT do:
• Cannibalise existing channels
• Discount your rates
• Charge a set-up fee or membership fee
“As the market leader in gift experiences, Smartbox Group continues to be innovative. Our development team have worked hard at integrating Smartbox as a new channel with YieldPlanet, which has become our very first channel manager connection. Hotels now have easy stock management and the opportunity to boost their presence within the gift experience market and have access to 2 million room night bookings a year through Smartbox Group.” – says Riccardo Benvenuti, Trade Marketing Manager at Smartbox.
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