YieldPlanet at FITUR 2019 This year we will be attending the most important International Tourism Fair that takes place in Spain, FITUR 2019. Our stand will be located in Hall 10 in the Fitur Know How & Export Area – STAND B17.This year our team has prepared...
A step-by-step guide to achieving success with revenue management I The revenue management concept was devised thirty years ago and is effectively employed today by most hotels and airlines. However, even though hotel managers often talk about revenue management, the...
Big data and the modern hotel industry Running a 21st century hotel requires processing a staggering amount of data, including rates, types of rooms, booking details and the competition’s activity on booking portals. The growing importance of the Internet forces...
Spring – a perfect season to offer hotel packages Create added value spring packages to attract guests to your hotel and increase your occupancy. Spring is the perfect season to take a special interest in planning the ideal getaway for your guests. To get more...
6 tips to make your photos sell rooms Check out our 6 easy tricks on how to use room images to your full advantage.Good room photos give your bookings a leg up.Along with prices, images are the first thing visitors who book online look at. You should, therefore, make...
Rate parity or differentiated pricing, the choice is yours New rules in online distribution might be well underway, but rate parity it is still very often a contractual requirement for the hotel to do business with large OTAs. For many properties, the practice of rate...
Website photo gallery The website photo gallery is the hotel’s visit card. Thus it should provide visitors with the first impression of the place where they’ll be staying and what is in there for them. As such, make sure that your gallery includes photos of: the...
France prohibits Rate Parity clauses by law As expected, on July 9th, the French National Assembly voted in favor of suppressing rate parity clauses in contracts between hotels and online travel agencies (OTA) and qualifying the term of contracts as a “contrat de...
Start growing your mobile bookings today With 335 million devices sold around the world during Q1 2015, smartphones are ubiquitous and their usage keeps growing. Travellers are no exception – today more than half of them book their hotel stays and flights with their...
Get started with wholesale distribution It is no news that the wholesale segment has been losing out a significant share of online business to OTAs. Nevertheless, hotels should still consider wholesale companies as important providers of accommodation booking services...
Generating direct bookings with metasearch engines Nowadays, metasearch engines are a fast-growing advertising model in the travel industry. They can be an alternative channel for generating traffic and therefore represent an opportunity for hotels helping them to...
Google Instant booking The fast grow of metasearch engines has attracted Google to the sector. The search giant is now rising in importance in the hotel online distribution. First, Google has launched a metasearch engine for hotels, the Google Hotel Finder. Now they...
3 tips to make the most of hotels’ partnership with OTAs OTAs are here to stay and – like it or not – there isn’t much hotels can do about it. What hotels can and should do is to strengthen their partnership with the OTAs and focus on what they do...
Catering to Russian market Russian travelers are increasingly booking trips abroad. Seeing as high-spending guests, each hotel should the possible and the impossible to cater to their needs. Otherwise, they’ll go and stay somewhere else. Catering to Russian...
Russians hunger for travel Russia is one of the largest outbound markets in the world. Last year, nearly 40 million Russians traveled overseas, making them the world’s second-fastest growing group of tourists. In 2012, Russian tourists spent $43 billion abroad,...
South Americans change travel patterns Between 2009 and 2013, South American outbound travel grew by 50% in terms of the number of trips, twice as much as the overall global increase. Despite subsequent economic problems in the two largest economies in South America,...
How to cater the world’s travel champs? Germans are the champions of world travel and hotels should work to win their patronage. The German market is very attractive: Germany has the largest population among EU countries with Germans spending more on foreign...
Auf Wiedersehen Rate Parity! The Bundeskartellamt, Germany’s Federal Competition Authorities issued on December 23, a decision that requires Booking.com to remove all rate parity clauses from its contracts with accommodation partners in Germany, by the end of...
How to increase online visibility in Central Europe The XML connectivity with Szallas enables YieldPlanet clients to make immediate prices and availability updates on the channel through YieldPlanet’s Channel Manager in a few clicks. This partnership is a great...
Is Central Europe a new hit in tourism? It seems that Central European countries are becoming a more and more approachable region for tourism. What is the region’s potential for the hotel industry? How it differs from Western Europe? How can you attract tourists from...
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