YieldPlanet among Airbnb’s 2020 Preferred Software Partners

YieldPlanet among Airbnb’s 2020 Preferred Software Partners

YieldPlanet among Airbnb’s 2020 Preferred Software Partners

We are extremely happy to inform you that YieldPlanet has received Airbnb’s preferred partner status in New 2020.

“Airbnb’s Preferred partner status gives YieldPlanet the opportunity to work even closer with Airbnb Team on delivering better solutions to all channel manager users. I believe Preferred Partner status brings direct benefits to customers with improved connection quality and new features developed fast”, – Paweł Rytel, Product Manager, YieldPlanet

What does it mean for hoteliers and vacation rental owners?

In October of 2018 Airbnb launched the Preferred Software Partner program to provide relevant criteria by which they could measure and recognize best-in-class tools for all hosts. Airbnb’s preferred partner status requires software providers to meet stringent baseline standards in order to connect to be able to integrate and to provide an exceptional level of service.
This means that Airbnb strives to invest in strength and powerful integrations to ensure their hosts convenient, smooth and fast experience of the connection. Airbnb identifies the Preferred Software Partners twice each year as part of their recurring assessment process.

“In order to satisfy customers and keep Preferred Partner status YieldPlanet’s developers work constantly on making existing connection smarter and more advanced. We are happy to have a chance of working directly with Airbnb IT team and benefit from technical and business advice that is a part of Preferred Partner programme”, – Tomasz Fitulski, Chief Information Officer, YieldPlanet

Need help? If you have any question or if you want to connect your Channel Manager to Airbnb, contact our sales team to get more details.


Alternative Hotel and Vacation Rental Listing Websites

Alternative Hotel and Vacation Rental Listing Websites

Alternative Hotel and Vacation Rental Listing Websites

You’re probably familiar with the top listing sites for your region. But do you know these alternative sites? Check these categories to see if they can make your distribution more effective.

1. Specialists in set Markets

Looking for channels popular in North America? Are you familiar with CanadaStays or HotelTonight? They are popular in Canada and the US.

Having good weather all year round and fabulous beaches in their country, Brazilian travelers are rather interested in glamour, prestige gastronomy, as well as cultural and historical attractions. And they love shopping. How about Despegar to reach travelers from Latin America?


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Ostrovok, a very well-known OTA in Russia.

Being a company operating globally, but established in Poland, we know all of the biggest players in our region. Looking for channels from the CEE to work with? Check Szallas.hu/Nocleg.pl Group or Noce.pl.

For Scandinavian guests, try HotelSpecials or BookingSweden.

Customers in Spain often use El Corte Inglés to book their trips. You can also go even more local and connect with Barcelona Turisme or BarceloViajes. For more tourists from the Iberian region check Jumbo, SEHRS, Marsol, edreams Odigeo or Europlayas.

Last but not least, Asia. According to the World Travel Monitor, outbound trips from Asia increased by 8% between January and August 2018 and has kept good dynamics ever since. Maybe it is time for you to include Ctrip, AsiaTravel or Traveloka in your strategy?

2. Specialists for specific Travellers

If you offer weekend packages, then Wonderweekend would be an option.

Business travelers spend on average more than leisure travelers. To reach business clients check one of these channels: Hotelbeds, Jac, Miki Travels, OuiBusiness, MagicStay

As your income raises, so do the standard expectations. To reach the most demanding group of well-off guests, take a look at: Prestigia, LifeStyleHotels or Mr & Mrs Smith.

3. Specialists for specific Properties

Are you a property management company? Check ServicedApartmentsWorldwide as an alternative to Airbnb to have more reservations for your apartments.


YieldPlanet now has 500 connected partners!

YieldPlanet now has 500 connected partners!

YieldPlanet now has 500 connected partners!

We are happy to announce that over half thousand partners have trusted us and are officially connected with us.

Who are our connections?

• The 506 partners belong to one of 7 categories: OTA, wholesalers, PMS, RMS, CRS, GDS and booking engines.
• The most numerous group among YieldPlanet’s connected partners are PMSes – their number has just exceeded 100. If your PMS is still not synchronized with YP’s Channel Manager, please reach our support team.
• YieldPlanet is a preferred partner of some of the most important companies in the hospitality and technology industry. To name only a few: Agoda (Innovative Supplier), Booking.com (Connectivity Partner), HRS (Preferred Partner), PremierBooker, Hotel360°, Oracle (Gold Partner) and Microsoft (Partner Network).
• We have recently established connection with AirBnB, which we announced proudly a couple of days ago.

We have noticed an interesting trend in the hospitality industry currently, consisting in consolidation of partners. Stronger companies have been taking over smaller partners. Revenue management is of main interest of well-run hotels and only a handful of channel managers, among them YieldPlanet’s, can offer RMS integrations.

RMS connections seem to be another topic which is interesting to be aware of and to watch. Revenue management is a hot topic recently and is an increasing trend that RMSes are looking for integrations with channel manager providers. Among our recent connections you will find such revenue management systems as: YieldPlanet’s Price Optimizer, Ideas or BeOnPrice.

When it comes to technical standards, the fragmented nature of the hospitality industry should be taken under consideration. This causes that many tech companies build tech in different ways, which makes management companies, brands, real estate owners and general managers ask for unified technology and not all channel managers respond to such calls with their platforms. YieldPlanet’s solution is an example of technology that surpasses this challenge.
We are proud to be expanding our global network by being connected to so many solutions of our trusted partners, offering our clients the flexibility to easily integrate our product with the system which they use. Thank you for your trust and let us grow together!
See who is celebrating with us – the full list of connections is available here.

YieldPlanet listed one of Booking.com’s most trusted partners globally

YieldPlanet listed one of Booking.com’s most trusted partners globally

YieldPlanet listed one of Booking.com’s most trusted partners globally

We are excited to inform that YieldPlanet has been listed among Booking.com’s most prestigious partners in the Connectivity Partner Programme for another consecutive year.

YieldPlanet has been included among 50 leading partners of Booking.com globally to hold the position in the Premier Tier and as one in 6 in the category “Quality of connection” in the Connectivity Partner Programme for 2019.

“We are happy that YieldPlanet’s Channel Manager performs highest standards when it comes to the reliability of the connection, which results in high speed stability. Our ambition and business objective has always been to deliver the best quality of connection to our clients and this title proves we are doing everything to continuously raise our standards in this field.” – says Wojciech Borowy, board member of YieldPlanet S.A.

How does the connectivity Partner Programme work?

The Connectivity Partner Programme is aimed to reward the Connectivity Partners for their involvement in delivering better quality of service to Booking.com and our clients. It has three levels: Standard, Advanced and Premier. Every Connectivity Partner is automatically enrolled at Standard level. Partners can move up to the next level by taking steps that help improve the performance of the partner’s properties and the experience of their guests.
At the end of every year, Booking.com sets up the requirements for the following year’s Connectivity Partner Programme. The partners are evaluated in the following pillars:

Business value – how many new properties establish cooperation with the partner and, in effect, with Booking.com, and how fast they grow in effect
Property performance – Booking.com and YieldPlanet’s mutual effort in helping hoteliers and property owners benefit more from the connection with us in terms of property performance (conversion, cancellations, ranking, etc.)
Product & Quality – for integrations which help to manage properties easier, also for the speed and stability of the connection
Engagement – partner’s integration with Booking.com in terms of programmes and processes that are established for mutual clients’ convenience. That includes cooperation on reporting, content and promotions.

“What is really this program all about? The way I see it is the fact that we all dedicate our efforts to maximize our customers’ revenue. Our job is to deliver diversified data to Booking.com and to the customer – as fast as we can and with as little of errors. We research the flow, analyze it and turn it into the real thing that matters – right prices and availabilities. This makes us fast, efficient and -what’s most important – reliable to Booking.com and Hotelier. The game is speed and accuracy. Slow kills, errors choke, quality, speed and accuracy win the game.” – emphasizes Wojciech Borowy.

Premier Partners are Booking.com’s most highest-evaluated and most trusted partners.

More details about the programme you will find here.

We are looking forward to another year growing together!

Airbnb – switch to a new connection

Airbnb – switch to a new connection

Airbnb – switch to a new connection

It is our pleasure to announce that YieldPlanet has received certification from Airbnb as data provider for channel manager, which takes our cooperation to another dimension.
YieldPlanet’s customers can now benefit from full support from the partner’s account managers and tech support.

“The connection with AirBnb has a strategic importance for us. We believe that this step will take us to a new dimension of cooperation with Airbnb, and most importantly bring value to our clients.” – says Claudio Limacher, CEO of YieldPlanet.

Besides the standard connectivity to AirBnB to deliver rates and availability to the channel and receiving reservation, the connection has a number of advanced features that allows YieldPlanet clients to sell on AirBnB
– Smart overbooking protection mechanism is used whenever Airbnb calls YieldPlanet for confirming availability before finalizing any booking. This advanced solution guarantees safety to all of our clients – even f changes are on the way, availability will be confirmed in YieldPlanet’s calendar.
– Minimum lengths of stay (MLOS) and Closed to arrival (CTA) parameters are now distributed and delivered, as daily parameters and tokens are generated automatically without any manual actions required.
– Authorizing YieldPlanet as a provider of data to Airbnb has now become extremely easy. Customers can find an authorization button in the channel manager and with 2 simple clicks the whole procedure is finalized.
– Reservations are delivered in real time. Usernames and passwords are no longer required in the channel manager to authenticate the connection between Airbnb and YieldPlanet. This is the up-to-date solution to keep the highest standards of data security.
– Also Hotels can use Airbnb, as allotment can be set there as a value higher than 1. Please contact your AirBnB market manager for more details.
„Establishing this connection is revolutionary. It allows us to not only limiting to single property owners, but also opens our doors to standardized properties with a variety of availability offers” – Paweł Rytel, Product Manager at YieldPlanet, emphasizes.
YieldPlanet’s customers can start new Airbnb connections in just a few clicks.

If you are already using YielPlanet Channel Manager, please, contact YieldPlanet’s support team should you find any issues regarding your connections or have any questions. 

YieldPlanet connects with Travelport Hotelzon

YieldPlanet connects with Travelport Hotelzon

YieldPlanet connects with Travelport Hotelzon

From now on, hoteliers can update their Travelgate extranet through YieldPlanet. Thanks to a partnership agreement between YieldPlanet and Hotelzone Travelport, hotels can increase profitability and drive commercial success across the business-to-business travel network.

We are now connected with Hotelzon Travelport.
Not sure what that means to you as hotel? Let us explain.

Thanks to the partnership agreement between YieldPlanet and Hotelzone Travelport, it is now workable for hoteliers to update their Travelgate extranet through YieldPlanet.

From one single point of control, hoteliers can now drive commercial success across the business-to-business (“B2B”). accessing bookings from 6,000 travel agencies worldwide via the Travelport GDS platform and reach over 15,000 corporate customers who make reservations through the system Hotelzon Online.

All in one, time effectively and with low distribution costs.

Yieldplanet has always minded for a new ideas to enhance development effectiveness. For this reason, engaging on a partnership with Hotelzon Travelport came as a natural decision. Our new partner is a true Travel Commerce Platform, which focuses on providing distribution, technology, payment and other solutions for the $8 trillion global travel and tourism industry. It also enabling independent hotel properties to join GDS distribution in a cost-efficient way. Sounds good, doesn’t it?

Travelport Hotelzon also offers a hotel booking solution which provides efficient tools for simplifying the corporate hotel booking process, implementing company travel policy, and control functions with real time reporting.

For hotels and agency partners the company delivers a suite of hotel distribution technology and services ranging from direct sales tools such as an online booking engine through to GDS distribution.

Nelson Boswell, an american writer, said: “Always give people more than they expect to get”.
We do value our business and relationship with our customers more than anything, and that is exactly why we are giving you the opportunity to benefit from this collaboration.
We are aware that some of YieldPlanet Channel Manager clients are not yet working with Travelgate. If you are our client and wish to know more about the benefits for your hotel, our support team will be happy to assist you.

How to choose the best Channel Manager?

How to choose the best Channel Manager?

How to choose the best Channel Manager?

Implementation of an omni-channel strategy by a hotel facility is still difficult although, undoubtedly, necessary. Accordingly, a professional Channel Manager system is a must as a tool supporting the daily work of a hotel manager. However, to effectively manage bookings and revenues, the hotel needs to find a Channel Manager capable of supporting the hotel’s pursuit of its strategy to the largest extent. How to choose the best solution offered by the market?

The market offers a number of solutions that facilitate multi-channel sales of hotel services, automate work and, in addition, perform advanced analytics to provide decision-makers with information important from the business point of view. So, the question is: how to choose a solution ideal for your hotel from among the broad range of such advanced tools? The first thing to consider while thinking of a solution that is supposed to be optimal is whether it can respond to the current and future requirements of the facility and support plans for expansion on new markets, client groups and market segments. Obviously, that is not all that should be addressed. What else should be remembered?

#1: Very wide range of online distribution channels

To ensure that its pursuit of the omni-channel strategy will be effective, the hotel needs tools that will provide them with access to a wide range of various online distribution channels. These are Online Travel Agents (OTA), including so-called “sharing economy” OTAs, Global Distribution Systems (GDS) and leading tour operators. The longer list of accessible distribution channels compatible with the Channel Manager under review, the larger freedom in designing a custom omni-channel strategy.

While choosing a tool that is supposed to be optimal for the hotel, it is worth to check thoroughly the list of integrated channels to see whether it contains the channels that are already in use and also such ones that could become attractive add-ons to the current distribution strategy. The best off-shelf Channel Manager systems offer access to as many as a few hundred integrated channels that can serve as a vehicle to reach clients from throughout the world. These include both internationally recognisable and niche, or the local ones that must not be ignored. In many cases they can turn out much more effective than booking systems leading in terms of international recognition. What distinguishes the best multi-channel sales management systems from the rest is the possibility of connecting them to dedicated channels on demand.

The wide choice of online distribution channels and flexibility in terms of adding new ones as needed is one thing. The other thing is the intuitive management of the channels. A good Channel Manager should be as simple and intuitive as possible. Only such tools make it possible to pursue the selected distribution strategy without unnecessary wasting time for setting complicated configurations or for solving more or less complex technical problems. While choosing a Channel Manager, it is also worth to pay attention to this aspect.

#2: Integration with PMS

Investment in a Channel Manager system involves also the necessity of integrating the system with the hotel’s Central Reservation System (CRS) and Property Management System (PMS).
The Channel Manager should be compatible with these two for avoidance of extra costs, such as those related to modification of the existing solutions. What is the purpose of this combination? It enables automatic exchange of information on new bookings between the reservation system of the hotel and the online sales channels. Operating efficiency in this area is critical because it has a huge effect on both the revenues and the image of the hotel by preventing the overbooking. The choice of a Channel Manager in the context of integration with the hotel’s PMS should be made in analogy to the online distribution channels. The list of PMSs integrated with the tool should contain, first of all, the one that is currently used by the hotel and, optimally, at least a few other ones, which can turn out beneficial in the event of future replacement of the system. Fortunately, most top-rated Channel Manager systems have a lot to offer in this respect.

#3: Much room for automation of work

Automation of work is the primary goal of investing in advanced tools for management of the hotel’s sales channels. The manual updating of prices on all partners’ Web sites is a very labour-intensive task consuming at least a few hours of work. The more online distribution channels, the longer time required for the manual update. Also the issue of the image, as noted above, is not without importance. A manual modification of room prices in many channels involves a risk of human error and delayed update of the offer in all the channels. A coherent pricing strategy gives clients a feeling of certainty that they will book rooms on the best possible terms regardless of the sales channel they use (planned promotions involving one or a few sales channels are an exception). The Channel Manager makes it possible to eliminate this problem and manage room availability and pricing policy in real time through all the channels from a single manager console. Automatic price management is another way of automating operations, offered by some Channel Manager tools. The possibility of setting up multiple predefined tariff scenarios provides another opportunity to save time. Another thing worth noting is the possibility of following a flexible pricing policy and synchronising promotional offers, which translates into effective and efficient management of the hotel’s revenues. As any capital expenditure, the hotel’s investment in their Channel Manager should yield as high return as possible. If the selected tool enables achievement of a high level of automation, the odds for materialisation of such scenario will be really good.

#4: Advanced analytics

The undoubtedly wide, and still expanded, integration capability of the tool, its intuitive operation and high level of attainable automation of work are not all. Sales statistics and reports are also very important from the point of view of a Revenue Manager or a Director managing the hotel. Access to details of clients and their decisions as well as thorough analysis of this information make it possible to draw a number of business conclusions, which, consequently, can lead to improvement in effectiveness of the sales and marketing strategy. While choosing a tool for managing the multi-channelity of sales, it is worth to pay attention to its capabilities in terms of advanced reporting. The best Channel Manager systems enable analysis of sales and room occupancy both in historical perspective and in real time.
Such amenities allow for flexible modification of the pricing policy in response to dynamically changing market conditions.

#5: Price offer

It could seem that the price for a Channel Manager tool should be a major consideration for the choice. Far from the truth. Focusing on the price rarely leads to a good decision. It is not always the case that the most expensive system is best and the cheapest one is worst. Undoubtedly, the price is one of factors affecting the final decision but it should not have the casting vote. A system for managing multi-channel sales is an investment. This is a long-term investment, so savings, if any, gained by choosing a cheaper solution should be compared to potentially lost benefits which could be provided by a somewhat more expensive tool offering extra functionality. Costs involved in implementation and subsequent operation of a Channel Manager-type system are generally widely varied as a result of differences between transaction settlement models adopted by system vendors (fixed subscription fee, commission, etc.), so it is not always possible to compare them directly. While analysing the issue of cost, it is worth to consider not only implementation and maintenance but also costs related to the use of extra tools and support systems. These can include systems designed to optimise earnings of the hotel, provide personal assistance to the Revenue Manager, recommend prices, analyse feedback from guests or follow pricing policies of competitors. Why is it worth to think of extending the basic product by adding complementary products? The possibility of tracking pricing polities of the major competitors enables at least alleviation of the risk of following a wrong pricing policy and the risk of related detriment to the image. Furthermore, they contribute to optimisation of the pricing strategy and, consequently, growth of the hotel’s revenues. Extra tools for support of the hotel’s revenue management are offered by many vendors of Channel Manager systems. While thinking of the choice of a specific solution, it would be reasonable to verify the complete portfolio and make the final decision on this basis. Benefits resulting from a combination of a number of seamlessly integrated tools can come as a nice surprise.

Spring – a perfect season to offer hotel packages

Spring – a perfect season to offer hotel packages

Spring – a perfect season to offer hotel packages

Create added value spring packages to attract guests to your hotel and increase your occupancy. Spring is the perfect season to take a special interest in planning the ideal getaway for your guests. To get more customers, you do not necessarily need to lower rates. In truth, lower rates do not always create room demand. You may sell a few more rooms, but you will difficulty sell enough rooms to offset revenue lost due to lowered rates.

What you need to do is to come up with more creative ways to get people through doors and increase room revenue. This can be achieved simply by adding value to your offer. Creating and promoting special deals such as Spring retreat packages is a good way to accomplish this.

In honor of the arrival of spring, you can offer a romantic “Birds & Herbs” package for couples or a „Bike & Hike” for active and adventurers. For example, a “Birds & Herbs” package would include a room with a garden or lake view, complimentary freshly squeezed juices or a fruit basket, a massage with oil herbs at the hotel SPA and a gift basket with spa-themed toiletries. Other packages could include great local food with seasonal products and spa treatments, or a budget accommodation spiced up with a picnic lunch for two. You can price these packages slightly higher than normal rates, as the complimentary items add value to the overall experience. Packages allow you to mask actual room rates with features which add benefits to staying at your property.

Before making packages for this season, you can get some useful insights by asking our previous guests what would be a perfect vacation mix for them. Simply use your guest database and send them an email or survey.

Learn more on how to set and promote packages on your website

6 tips to make your photos sell rooms

6 tips to make your photos sell rooms

6 tips to make your photos sell rooms

Check out our 6 easy tricks on how to use room images to your full advantage.

Good room photos give your bookings a leg up.Along with prices, images are the first thing visitors who book online look at. You should, therefore, make sure each room type offered through your booking engine is not only clearly described but also illustrated by several high-quality photos of different parts of the room.

  • Get the most from your images: a good selection of attractive, high-quality pictures will promote your hotel well;
  • Give your guests the full picture: take photos of the room, bathroom, and a couple other angles to provide guests with a more complete visualization;
  • Think beyond the room: for example, if you are offering a room facing the sea, it is advisable to showcase the pictures of both the room and the sea view;
  • Make them feel at home: include a picture with a stack of fluffy towels, nice toiletries, and slippers;
  • Take them on a trip with your photos: make your potential guests imagine lounging on the bed with a glass of champagne or enjoying a bubble bath on the tube. Emotion is everything when it comes to selling;
  • Take them on a trip with your photos: make your potential guests imagine lounging on the bed with a glass of champagne or enjoying a bubble bath on the tube. Emotion is everything when it comes to selling;
  • Depict the target group of guests – especially when it comes to MICE, SPAs or hotels which organize weddings, you can add photos with people and let the guests identify themselves with the models an events on the pictures.
  • Remember that images play a key role in the decision to book. As we live in the age of visual culture, let the pictures do the talking!

Website photo gallery

Website photo gallery

Website photo gallery

The website photo gallery is the hotel’s visit card. Thus it should provide visitors with the first impression of the place where they’ll be staying and what is in there for them.

As such, make sure that your gallery includes photos of:

  • the property: its lobby, guest rooms, the restaurants, and other amenities;
  • the area: hotel exterior, surroundings, views from the room(s) and eventually the local attractions;
  • the services: recreational areas, SPA, fitness center, concierge, etc.

You can divide your photo gallery into tabs to better target your group of clients and enhance user experience. Each of the tabs will be a thematic photo album (e.g. Weddings, Golf, Scuba Diving, etc.). Put yourself in the shoes of potential guests and group photos according to the different audiences. What do they want to see? A group of friends on a diving getaway is probably not willing to look through wedding photos, nor a couple planning their honeymoon hoping to see a few buddies swinging their golf clubs.

Once the photos are selected and grouped, you can also add a tag to your photos to improve your search engine ranking on Google!

Get started with wholesale distribution

Get started with wholesale distribution

Get started with wholesale distribution

It is no news that the wholesale segment has been losing out a significant share of online business to OTAs. Nevertheless, hotels should still consider wholesale companies as important providers of accommodation booking services in the travel market. In fact, for many hotels, wholesalers are not only significant but vital business partners.

It is said that distribution providers are put at the service of both consumers and hotels. On one hand, wholesalers give the global community of leisure travel buyers access to a full range of properties around the world, while on the other they offer opportunities for hotels, allowing them to access different client segments and sub-segments in any country.

Adding a wholesaler as an online sales channel broadens the hotel distribution network consisting of online travel agencies, tour operators, brokers and consolidators. Hotels gain access to new global markets and see their all-year round occupancy improved, which ultimately helps them to adjust to seasonal fluctuations.

If you are new to wholesales distribution here is a brief overview for you to get started.
The wholesaler is normally an aggregator or a bed bank, from whom Tour Operators and Travel Agents can buy. Wholesalers generally work with hotels of all sizes, from hostels and B&Bs to the industry leading chains. They usually contract with a commission that can vary between 20% and 40% (which includes the commission of the TO and travel agent), which means that the wholesaler rate will normally be the lowest.

Thanks to the integration into wholesaler’s online environment, properties using a leading channel management technology, such as YieldPlanet’s, are able to centrally and easily maintain inventory and room rates, while increasing their exposure through various distribution channels.
Learn more about how to broaden your online distribution and request the full list of wholesalers with whom we are integrated here.

3 tips to make the most of hotels’ partnership with OTAs

3 tips to make the most of hotels’ partnership with OTAs

3 tips to make the most of hotels’ partnership with OTAs

OTAs are here to stay and – like it or not – there isn’t much hotels can do about it. What hotels can and should do is to strengthen their partnership with the OTAs and focus on what they do best.

It suffices to look at the great example of OTAs as far as customer service, technological development and analysis of travel consumer behaviour is concerned. As such, and in order to make the most of their relationship with OTAs hotels should:

Get and defend a high rating score

Hotels can do that by listening to customer’s feedback and continuously improve their service based on the guests’ comments. Very often, travelers consult OTAs even before the booking. They use these channel while planning their vacation and read hotel descriptions and reviews in order to select a hotel for their holidays. This is why is so important to put an extra effort here and successfully communicating hotels’ brand image on OTAs.

Post good content

A good visual content and accurate descriptions give the hotel’s bookings a leg up. It is no novelty that hotel images along with the description play a key role in the decision to book. Thus they should provide visitors with the first impression of the place where they’ll be staying and what is in there for them. Each room type should not only be clearly described but also illustrated by several high-quality photos.

Communicate availability effectively

A key area for hotels to defend their competitive position is the communication of their long-term and last minute availability. The use of a channel manager makes this job easier as the tool includes online room inventory and rate management so that hotels can easily distribute their prices and availability among all OTAs.

Catering to Russian market

Catering to Russian market

Catering to Russian market

Russian travelers are increasingly booking trips abroad. Seeing as high-spending guests, each hotel should the possible and the impossible to cater to their needs. Otherwise, they’ll go and stay somewhere else.

Catering to Russian market

Invest in your Russian guests by localizing your hotel website in Russian and offering Russian-language call center and mobile apps. Additionally, you can add Russian-speaking butlers to the staff, create special menus cater to Russian tastes and offer Russian-language tour guides.

There is not a secret formula to succeed. Try to find our your way out by understanding what their needs are and how you should handle them. Then adapt your offer to this segment and eventually introduce amenities to deal specifically with the Russian segment.

One thing is sure, taking into consideration the overall spending of Russian guests, the rewards for the hotel can be sizeable.

Russians hunger for travel

Russians hunger for travel

Russians hunger for travel

Russia is one of the largest outbound markets in the world. Last year, nearly 40 million Russians traveled overseas, making them the world’s second-fastest growing group of tourists. In 2012, Russian tourists spent $43 billion abroad, placing them as the fifth highest-spending segment of the travel industry.

In recent years, Russia has been one of the major growth drivers for European outbound travel with double-digit annual growth rates. Between 2005 and 2013, the number of foreign trips taken by Russians more than doubled, rising 118% to reach 31.5 million trips last year, the World Travel Monitor from IPK International showed.

More than half (55%) of these holidaymakers head for beach destinations, while city trips (15%), tours (less than 10%) and other types of holiday are less important, IPK figures for 2013 show. Beach and city holidays have grown significantly since 2007. Russians also spent more on their foreign trips. The average length of stay for a foreign trip increased to 12 nights in 2013 from 11 nights in 2007 while spending rose by 35% per night on average. Russians also book holidays in advance much more than in the past, IPK figures show. Like in many countries, bookings through the internet have soared in recent years and now account for about 50% of bookings while travel agency bookings have remained stable at about 40%.

Online travel retail sales were one of the driving factors in 2013. Internet transaction value in all categories of travel retail recorded double-digit growth. Growing internet and mobile internet penetration, better consumer awareness and a growing number of online travel agencies in the country impacted the category’s development significantly.

Based on that growing popularity, internet travel agencies show significant expansion in Russia. ostrovok.ru, oktogo.ru and others are showing constant growth on the market. According to Euromonitor, the Russian online travel sales amounted to more than 570 million euros in 2014.

Total departures increased by 15% in 2013, to reach 51 million. The leading destination countries in 2013 were Ukraine (10 million departures), Finland (5 million departures) and Kazakhstan (4 million departures). Amongst the destinations that saw the most significant increases during 2013 were Greece (65%), India (64%), Thailand (39%) and the United Arab Emirates (34%).

What are the prospects for the future?

The number of outbound trips is expected to increase at a CAGR of 5% by 2018. The poor economic forecast and active development of the domestic destinations are two key reasons behind the expected slowdown of outgoing travel from Russia in the forecast period. However, outbound travel will still show positive dynamics as Russians still like to travel a lot if they can afford it.

Russia is not a homogeneous market – a number of different segments of travelers can be identified, ranging from the Rapidly Emerging Middle Classes, through the ‘Funky’ Young Professionals, the Upper Income Group and the Ultra-rich to the so-called ‘Golden Youth’ (the offspring of the Ultrarich).

The emerging middle classes take one or two trips a year on average, usually to sun and beach destinations – often booked at the last minute – and are very susceptible to marketing and promotions and destinations offering visa-free access or visas on arrival.

Sun and beach holidays will continue to predominate, although touring is increasingly popular, as are special-interest trips. The meetings industry, including incentive travel, will also grow. For the foreseeable future, there will continue to be new first-timers in search of mass-market, low priced travel options – mainly for sun and beach destinations – but the more traveled Russians will expect more and become more demanding. And hotels should be prepared to respond to that.

Source: World Travel Monitor

4 Truths about Millennial ‪‎Travellers

4 Truths about Millennial ‪‎Travellers

4 Truths about Millennial ‪‎Travellers

Much has been said about ‪Millennial‬ ‪tourists‬ and how they are currently shaping the ‪hotel‬ ‪industry‬. Generation Y – whose members are also referred to as “Millennials” – covers those who were born between 1977 and 1995, and, as the fastest-growing segment of business travelers globally, is high on the hotel industry’s radar.Hotels that fail to identify and heed Millennials’ unique qualities could soon find themselves in trouble. To help hoteliers more effectively target Millenials, below are 4 truths about gen Y and 4 tips on how to respond to their needs.

4 truths about Millennial ‪Travellers‬:

  1. They grew up immersed in ‪technology‬
  2. ‪Smartphones‬ are an extension of who they are
  3. They’re seeking ‪interaction‬ and ‪‎connection‬
  4. They are willing to pay for a great ‪experience

And 4 things you should pay attention to‬:

  1. To attract this booming market, you must put the effort in the emotional component. Gen Y seek out personalized and unique travel experiences. Make sure to localize it and give it an individual personality. Create something which will make your property one of its kind with a distinctive ‘sense of place’.
  2. Gen Y is not only the most emotional but also the least-satisfied generation of guests. Remember that customer service is defined differently by Millenials. What’s more, they are not shy about sharing thoughts, either good or bad, across social networks. So be watchful and responsive to your media presence!
  3. Gen Y guests want a communal atmosphere. Multi-use lobbies and meeting spaces should be centers for socializing, networking and work away from the office. Prepare your lobby with guest computers, a strong Wi-Fi connection, and ambient music.
  4. Finally, Millennials demand play-friendly rooms. They won’t call room service to get things done: they will do it themselves. Be one step ahead with tech-friendly accessories and a more flexible room design.
And of course, internet everywhere – but that one you already knew, didn’t you? Read also Are Millennials turning to Travel Agents?
YieldPlanet became an Innovative Supplier Partner of Agoda.com

YieldPlanet became an Innovative Supplier Partner of Agoda.com

YieldPlanet became an Innovative Supplier Partner of Agoda.com

YieldPlanet became an Innovative Supplier Partner of Agoda.com www.agoda.com. YieldPlanet and Agoda two-way integration allows not only deliver rates, allotments, sell/stop sell and stay restrictions like minimum stay or CTA, but also download reservations.

Agoda is one of the world’s fastest growing online travel booking platforms.  From its beginnings as a tech start-up based in Singapore in 2005, Agoda has grown to offer a global network of 1.8 million properties in 228 countries worldwide, offering travellers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas to suit all budgets and travel occasions.  

Headquartered in Singapore, Agoda is part of Booking Holdings (NASDAQ: BKNG) and employs 3,700 staff across 53 cities in more than 30 countries. Agoda.com and the Agoda mobile app are available in 38 languages.

London, XX June 2018:  YieldPlanet, the leading distribution and connectivity solution provider for the hospitality industry across Europe, has been certified by Agoda as an Innovative Supplier Partner. The certification offers the most innovative and seamless experience to their mutual accommodation partners.  Its entails a connection that allows better cooperation, innovation, performance and growth thus brining the relationship to another level.

“The strategic partnership with Agoda.com is consistent with our mission to support hotels all over the world and help our clients to improve their workflow for increased profitability. We are excited to collaborate with Agoda.com, a technology innovator, one of the world’s fastest-growing travel portals with a network of over one million accommodation properties.”

Sebastian Andruszczak, Sales and Marketing Director, YieldPlanet .

YieldPlanet is a premium software provider focused on hotel distribution and channel management. It delivers powerful solutions to meet and surpass the challenges of distribution and revenue management. YieldPlanet helps hoteliers  to manage online distribution channels effectively from a single point of control and make faster, smarter pricing decisions. More than 15 000 properties worldwide, from apartments and hostels to leading brands rely on company`s solution.

Omnichannel at the hotel – why is it worth having many OTAs in your distribution strategy?

Omnichannel at the hotel – why is it worth having many OTAs in your distribution strategy?

Omnichannel at the hotel – why is it worth having many OTAs in your distribution strategy?

Finding an effective hotel distribution strategy that would involve online travel agencies (OTAs) is an extremely challenging task. This is because it requires a robust analysis, numerous experiments and ongoing tracking of both the level of sales and the margins earned through particular channels. While OTAs have emerged to be an indispensable element of modern sales strategies, their effective management continues to pose many difficulties. How to deal with them and increase the probability of finding a winning distribution strategy?


The “Channel Distribution Trend” report by YieldPlanet, based on interviews with more than 200 hotels around the world, clearly points to changing customer habits and the ever-growing importance of online bookings. Until recently, the online selling model for hotel services was discussed as a trend, but today it has evolved into a standard of the hospitality sector. The global value of online bookings increased by as much as 73% in the five years preceding the publication of the report. Such rapidly changing shopping patterns force hotel owners and managers to develop a sophisticated sales strategy that would incorporate not only traditional sales channels, but also a broad choice of online channels. A website, which is a standard in almost every hotel surveyed by the authors of the report, is, of course, a must. On the other hand, the statistics on online booking engines built into hotel websites are slightly less impressive, with 82.6% of the hotels surveyed claiming to have them.

What are the trends in the use of OTAs?

The hoteliers surveyed admit that they are partnering with online travel agencies – and with how many depends on the scale at which they are operating. Small hotels are by far the worst performers: only 86% of them claim to be using booking platforms, and the number of OTAs used is typically not higher than 6. Large independent hotels are much more active in this regard, with as many as 98% using booking portals as part of their sales strategy. While 60% of the respondents use up to 6 OTAs, just over 20% admit to using more than 10 independent sales channels. It would seem that large chain hotels are leading the field in this respect and have an extremely complex architecture of sales channels, but the results of the survey show a rather different picture. OTAs are used only by 92% of hotel chains and typically their number stands at a mere 4. However, this is typical for small hotel chains – as the scale of operations increases, so does the number of sales channels used. It is worth noting, however, that the use of OTAs is a much more conscious decision in the case of larger hotels, both chain and independent ones. They are investing many hours into sales research of varying degree of complexity, which serves as a springboard for corrective and optimization actions. According to the respondents, as few as 17% of small hotels undertake such efforts. Large independent and chain hotels look much better in this respect – 50% and 60% respectively – which is certainly partly due to the availability of higher personnel resources.

More not always means better

An effective sales strategy requires robust planning. Contrary to appearances, using multiple OTAs and systematically adding new sales channels does not guarantee success. It is recommended to keep the number of key channels to a few, or a dozen or so at most, and manage them actively. Without thorough and systematic sales analyses, efficient management of price plans, as well as ongoing adjustment of rates to the market situation and pricing strategies of key competitors, it is practically impossible to achieve success. By far the most difficult task, and therefore responsibility, rests on Revenue Managers, that is professionals responsible for maximizing the hotel’s revenues and hence maintaining its profitability. This is because their job is not limited to stimulating demand and attracting new guests by improving the multi-channel strategy, but also includes ongoing monitoring of booking costs, which can be really high in the case of OTAs. So how to effectively manage them and realize satisfactory revenues even in the case of sales channels with above-average costs? Understanding and following client’s shopping habits is undoubtedly a key to success. However, this is not an easy task as both the channels and the devices through which potential clients make their bookings are constantly evolving. Therefore, a great challenge is not only the effective identification of key sales channels, but also the continuous optimization of the sales strategies pursued through those channels. The following five tips will be helpful in achieving success and maximizing your hotel’s exposure in selected OTAs:

#1 Remember to diversify

Just like a stock market investor, a hotel manager should be familiar with the concept of diversification and apply it every day. In the past, many hotels based their sales strategy on exclusive partnership with a single OTA, which allowed them to negotiate favourable terms with regard to commissions or their hotel’s positioning on the booking website. However, that strategy soon enough ceased to deliver satisfactory results, as it found too many followers. It is worth to mention here the high risk of relying on a single external partner as far as the hotel’s sales, and thus the profitability of the entire business venture, are concerned. Should the partner encounter any problems, this may have a very negative impact on the hotel’s income and even financial liquidity. As many hotels source bookings mainly from OTA platforms, they have to be aware of the high risk of relying on a single platform only.

#2 Ensure your hotel’s visibility in key sales channels

On the other hand, building a distribution network based on a dozen or more OTAs will not be a very good idea either. Excessive fragmentation makes it very difficult to monitor and manage individual channels. It will certainly make more sense to focus on a few key channels, those that generate the most bookings and are most effective in attracting new customers, and to incorporate them in tailor-made selling strategies.

An optimal strategy in combination with a broad hotel exposure offers a chance to achieve spectacular success.

#3 Win new markets and don’t be afraid to experiment

Any distribution strategy should make room for experiments and ongoing testing of new solutions, channels and segments. For example, experimenting with new OTAs may be an effective way to implement such a scenario and reach the niche markets and segments that have so far been beyond the hotel’s reach. However, it must be kept in mind that the conquest of new markets or segments requires thorough preparation. Among other things, it will be necessary to define those markets or segments, analyze all available information on a new group of clients, their needs and habits, and then use all this information to develop a competitive offer and attractive packages. The absence of a competitive offer may render worthless the efforts invested in reaching a new client group.

#4 Think of personalization and dynamic packaging

Dynamic packaging is one of the many advantages of OTA services. This involves the opportunity to sell not only rooms, but also comprehensive services combining a hotel stay with, for example, flight booking, car rental or purchasing tickets for local attractions and events. Importantly, from the point of view of hotel operators, bundled pricing enables selective pricing. If you know well your clients and their needs, it is also worth to consider creating a tailor-made offer. Many OTAs offer a wide range of customization options to help you reach a specific client group, for example, golf enthusiasts. A similar effect can be achieved by using niche OTAs that target specific categories of travellers. The presence of such channels in the distribution strategy, despite their niche character, may bring surprisingly good results.

#5 Make friends with Big Data

Relationship between Big Data and the modern hotel business is growing stronger each year. The multitude of distribution channels, the diversity of information on guests and their preferences, as well as the need to keep track of what competition is doing, force hoteliers to use increasingly advanced tools that help them effectively analyze, and extract business value from, data. The analysis of data on consumer behaviors is a tool with which to predict not only booking preferences, but also the dates or rates that the market is prepared to accept. New technologies also enable tracking the purchasing path and thus gaining a broader picture of clients’ decision-making processes and preferred sales channels, which in turn makes it easier to set realistic goals and strategies with regard to hotel revenues.

Data source: “Channel Distribution Trend” report by YieldPlanet, 2017

YieldPlanet x CanadaStays Integration

YieldPlanet x CanadaStays Integration

YieldPlanet x CanadaStays Integration

YieldPlanet and Canada Stays is two-way integration which not only allows you to download reservations, but also deliver rates and allotments, and stay restrictions, such as minimum stay or CTA.

We are thrilled to announce that YieldPlanet has integrated with Canada Stays! This is a two-way integration which allows not only to download reservations but also to deliver rates, allotments and stay restrictions such as minimum stay or CTA.

Canada Stays is Canada’s largest vacation rental marketplace, with over 140,000 vacation rental properties in 11,000 destinations across Canada, the US, the Caribbean and South America.

Canada Stays sees 4 to 5.5 million page visits a year, providing a new opportunity to drive more Canadian travellers to your listings.

“This integration will enable the 15,000 properties using the YieldPlanet platform to seamlessly connect with millions of travelers who visit CanadaStays every year, allowing us to expand the number of vacation rental options available for our travelers,”

Nikki Stone, Head of Revenue Strategy.

Benefits of Listing with Canada Stays:

Increased exposure: By listing with CanadaStays, you also gain access to a growing network of distribution partners, including HomeAway, VRBO, Tripping and Cottage Life, at no extra cost.
Flexible booking options: Choose between instant booking or a 24-hour confirmation period.
Dedicated Account Managers: Maximize booking opportunities with the help of an in-house optimization team.
Secure Payments: You and your traveller are protected by a secure payment platform.

5 key trends of distribution and revenue management for 2018

5 key trends of distribution and revenue management for 2018

5 key trends of distribution and revenue management for 2018

The Distribution And Revenue Management Trends Report 2018 was created to show what digital distribution currently means for hotel business and its development trends in 2018.

We asked hotel businesses around the world to fill out a short survey on how hoteliers analyse their information. We wanted to know what tools they use and which channel they exploit.

Work with the rates on OTA portals becomes a big part of the hoteliers daily work.

Distribution strategy is one of the most important elements in planning and organization of the hotel work. The majority of hoteliers being interviewed have implemented an online distribution strategy and they are well aware, that despite the daily tasks it needs regular optimization. Based on this rule ¼ of respondents optimize the distribution strategy every day. Far fewer hotels treat the distribution as a tedious duty, but recognize the benefits of price optimization in the channels. In addition, 41% of the hotel establishments plan to increase the pool of distribution channels in 2018.

Technology in distribution becomes essential and popular.

Less than half of the hotels use channel managers or other programs to facilitate the distribution of prices. However, more and more often they note the importance of time saved due to the use of a channel manager.

Simple programs which are not supposed to be used for special tasks, such as making revenue management decisions, analyzing data or planning, do not allow to optimize the daily work of hotel establishments and save the time of hotel team. Respondents who do not use a proper program for revenue management spend from 5 to 8, sometimes even to 12 hours weekly working on revenue management tasks.

Understanding the importance of reputation on the Internet and its impact on revenue.

The vast majority of hoteliers understands the importance of customer opinions and hotel image on the internet in 2018. For this reason most of hotel establishments take advantage of the processing and using this data for building positive hotel reputation through the OTA and other portals. Each time growing number of hotels, use the reviews and their position among competitive set, uses the reviews when planning and implementing a revenue management strategy.

RevPAR is still a “classic” KPI in the hospitality industry.

For a large part of the hotel traditional and well known to all the most important performance indicator is RevPAR, but growing group of supporters of the other indicators, such as netRevPAR or T-RevPAR.

A priority order of marketing mix for hotel establishment.

The pricing strategy is a key instrument and a fundamental basis in a hotel business. It helps to control the cash flow and competitive market, coordinate and contribute the positive development of own commercial activities. Since the price determination in the hospitality industry depends on a lot of factors such as competition, market share, brand, identification of a product and operational costs, it is extremely important for the planning online distribution strategy.

More likely, therefore the half of the answerers give primacy to the Price element from year to year.

YieldPlanet Channel Manager is integrated with MetGlobal/HotelsPro

YieldPlanet Channel Manager is integrated with MetGlobal/HotelsPro

YieldPlanet Channel Manager is integrated with MetGlobal/HotelsPro

We are happy to announce YieldPlanet’s new integration. Metglobal B2B sales channel, used by more than 18 000 travel agents worldwide. Hotelspro is one of the leading hospitality marketplaces that offers access to hospitality products and solutions.

Metglobal B2B sales channel, www.hotelspro.com is being utilized by more than 18 000 travel agents worldwide. Hotelspro is one of the leading hospitality marketplaces that seamlessly offers fast access to relevant and competitively priced hospitality products and solutions on a global scale. As a global wholesaler, HotelsPro offers more than 200 000 hotels, in 15 000 destinations, in 190 countries.