La Milagrosa Case Study

La Milagrosa Case Study

Hotel La Milagrosa Price Optimizer

September 2023

In this case study, we explore the success story of Hotel La Milagrosa, a charming boutique hotel situated in a picturesque location.

Aneta, a dedicated team member in the Sales and Marketing Department, shares their journey of implementing YieldPlanet’s revenue management software and the transformative impact it has had on their hotel’s operations.

Discover the sucess story of The 脥slandsh贸tel chain

Discover the sucess story of The 脥slandsh贸tel chain

Do you want to learn more about how YieldPlanet’s Price Optimizer has helped The 脥slandsh贸tel chain to grow? Download the PDF with the complete case study by filling out the form below and learn from the best.聽

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Grup Arb贸鈥檚 success story: Interview with Eugenia Arb贸 Bord谩s, CEO

Grup Arb贸鈥檚 success story: Interview with Eugenia Arb贸 Bord谩s, CEO

Grup Arb贸 is a family-owned hotel chain with a long and beautiful story behind it and has been operating for more than 20 years. Grup Arb贸 is focused on the seaside town of Cambrils and offers different types of accommodation that adapt to the needs of their guests. The team of Grup Arb贸 is a live engine of progress, they are constantly looking for a possibility to improve the services they offer and bring guests the best experience of staying.

We talked to the CEO of Grup Arb贸, Eugenia Arb贸 Bord谩s to learn how they have reached their heights in hospitality and find out what was the role of the YieldPlanet’s Channel Manager in this story.

Keeping up with market changes聽

Eugenia says that they at Grup Arb贸 have been always aware that the key to accurate hotel management and administration is proper technology. While looking for all the tools they needed for distribution management, Grup Arb贸 started working with YieldPlanet in 2010. Since then Arb贸 has been able to easily improve and adapt its distribution strategy thanks to the flexibility, and usability of YieldPlanet鈥檚 tools, and of course, their willingness to grow.

Usability, support, and more time for making money

Eugenia Arb贸 appreciates the usability of YieldPlanet鈥檚 Channel Manager. They don鈥檛 need an IT specialist for mapping and knowledge of the software anymore, because connecting channels stopped to be a challenge. Due to the immediate responses of the support team, they receive all the help they need in case of any problems or issues.

Eugenia claims that with Channel Manager, they can afford to devote more resources to revenue management, which they could not do before because they were spending too much time on manual tasks. Using the Channel Manager helps not only to save time, but also technically streamlines all bookings, and double increases the number of reservations – they went from 20% to 50%.

 

Customer review

YieldPlanet鈥檚 Channel Manager is an extremely flexible solution geared towards working with dynamic pricing, promotions, and different pricing plans to adapt our offer to each segment, market, and channel.聽

It is effective in management and efficient on a day-to-day basis,” says Eugenia Arb贸 Bord谩s, CEO of Grup Arb贸.

About the chain

In the heart of Costa Dorada, Grup Arb贸 has a 4-star hotel located in the center of Cambrils, just 150 meters away from the beach. Grup Arb贸 also offers there 4 apartment complexes and 1 aparthotel, which gives its clients a wide choice of places to state.

Cambrils is ideal for those who want to enjoy a few days of sunbathing and relaxation in a beautiful seaside town. Just a 15-minute drive away from it, those staying in any of Grup Arb贸’s buildings can easily and quickly reach any of Port Aventura’s three theme parks.聽

Grup Arb贸’s properties are very popular with tourists. Their reviews on Booking are very positive.

Have you got your portion of inspiration?

Why not bring your property to a peak and make the most of it? Thanks to the synergy that our Channel Manager has with Price Optimizer, you can go even further. Price Optimizer is a tool that will help you effectively manage your properties and quickly adapt to new market conditions.

Sign up for Price Optimizer鈥檚 demoand let us help you bring your business to the next level.

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Interview with Ada Maj of Fragola Apartments: the struggle for foresight and a success story

Interview with Ada Maj of Fragola Apartments: the struggle for foresight and a success story

Managing a large number of apartments, ensuring the continuous development of the company and the best conditions for guests is a major challenge that not every hotel owner is able to meet.

Fragola Apartments provides an excellent location in the heart of Krakow. It was founded in 2014 and has been boldly tackling issues and growing successfully ever since.

We spoke to Ada Maj, Front Desk Manager at Fragola Apartments, about dealing with difficulties and how YieldPlanet’s tools have helped the company succeed. Fragola Apartments has been a YieldPlanet client for more than five years and uses both Channel Manager and Price Optimiser.

The struggle for foresight

Fragola Apartments currently has more than 100 apartments in various price categories. Managing such a large number of diverse facilities is not a simple task, especially without specialised tools. The Fragola Apartments team realised they needed the help that a Channel Manager could provide, at a time when updating prices had become extremely time-consuming and very complicated.

The manual introduction of changing prices and the lack of simultaneous application of several strategies started to result in financial losses.

Another challenge was the inability to forecast periods of optimal sales. The company was unable to anticipate occupancy, plan wisely and prepare for different scenarios. It became necessary to completely change the method of price management.

Such requirements could be met by a revenue management system from YieldPlanet, namely Price Optimizer.

Individual approach to guests

There are many revenue management tools on the market, but Fragola Apartaments chose Price Optimizer developed by the specialists at YieldPlanet. Ada Maj says the system meets her company’s needs in 100%. The complexity of the tool has made it possible to implement different strategies for different flat types and target groups. This makes it possible to prepare personalised offers for individual guests, considering their needs, the purpose of their stay and its length.

On a day-to-day basis, Price Optimizer is used by Fragola Apartments to quickly change prices or adjust restrictions. According to Ada, the Price Control panel*, and the Weather tab on it are particularly noteworthy. The Price Control panel brings together the information needed by the revenue manager – on current occupancy, prices, and availability of individual offers. Additional restrictions are also visible, pick-up information and events are displayed. The data covers a period of several days, which allows the hotel situation to be put into perspective and facilitates decision-making related to price and availability management.

*Price Control at Price Optimizer RMS YieldPlanet

Ada Maj also appreciates the use of different colours to signal occupancy status at a particular time. This makes it easy to know what action to take in certain situations, such as when there are no apartments available or when a booking is cancelled.

Better more expensive and infrequent than frequent and cheap

The solutions adopted by the Fragola Apartments team have resulted in a stable occupancy rate of 85%. Ada explains that 100% occupancy is not company’s most important goal. They prefer to sell more expensively and infrequently than frequently and cheaply. To do this, they use minimum stay restrictions, which means that a booking is made for at least two nights.

This approach defines the guests of Fragola Apartments and allows us to prepare the flats in such a way as to meet the expectations and all the needs of those who rent them.

Plans for the neat future

The hotel industry is growing rapidly, and this requires a great deal of flexibility in management. Fragola Apartments plans to systematically increase the number of channels in order to attract not only tourists but also businesspeople. It is also considering entering the long-term rental market, as the facilities it offers allow for such a step.

Customer review

“Price Optimizer is a very specialised tool that requires careful implementation, matching to the property and a dedicated team. It may seem complicated at first glance, but once you get to know it, you can see how easier your work is with it. For us, this is now the absolute basis of work a system that cannot be replaced,” says Ada Maj, Front Desk Manager at Fragola Apartments.

About the property
Fragola Apartments
has over 100 elegant, comprehensively furnished apartments located in excellent locations in the centre of Krakow, mainly in the Old Town. Fragola Apartments offer flats with character: from elegant, classic flats in old townhouses through designer gems to minimalist studio flats. Unique design, location close to Krakow’s biggest attractions, unique atmosphere, and the highest standard of service – these are the most important distinctive features of the flats under the Fragola Apartments label.

Have you got your portion of inspiration?

Sign up for Price Optimizer鈥檚 demoand let us help you bring your business to the next level.
Price Optimizeris a tool that will help you effectively manage your properties and quickly adapt to new market conditions.聽

You might also be interested in reading:

Success story: Hotel Relaks*** Wellness & Spa

Success story: Hotel Relaks*** Wellness & Spa

Hotel Relaks*** Wellness & Spa in Karpacz is characterised by a unique history and a harmonious team of employees who are not afraid of difficult challenges. They are constantly on the lookout for new development opportunities in order to provide the best possible conditions for guests.聽

Learn from this success story how, thanks to YieldPlanet’s advanced products, the Relax Hotel has streamlined its operations.

Automation is the key to success

Hotel Relaks’ partnership with YieldPlanet began in 2012 with the implementation of the Channel Manager, which greatly improved the management of 聽and the work at reception. Anna Miluta, head of the Sales Department, says that the hotel was already trying to apply a dynamic pricing strategy, but that it was a major challenge to keep prices and room availability information up to date. Manually implementing changes across all connected channels was very tedious, leaving little time for such vital hotel development tasks as competitor analysis and developing new strategies and pricing plans. Channel Manager has made it possible to automate many processes and eliminate monotonous work in favor of streamlined management.

Rapid response

Another even more important milestone for the hotel’s development was the installation of the Price Optimizer RMS in July 2021 with YieldPlanet.

Anna Miluta emphasizes that this has allowed the hotel to optimize its running, automate some of the daily tasks and increase the number of guests as a result.

Anna particularly appreciates how easy it is to make changes to the system. Is there an urgent need to quickly adjust the price list and at the same time introduce additional restrictions and close some offers? Or perhaps an event has been canceled for which additional restrictions were in place and needs to be removed efficiently? In such cases, all you have to do is select one of the strategies available in Price Optimiser, which is sent to your partners after three clicks.

Hotel opinion

聽“Thanks to YieldPlanet’s products, I have time for efficiency-enhancing activities. I don’t have to devote several hours a day to mechanical work; now I can think calmly about my next steps. Come up with a new pricing strategy, carefully analyse the market, the competition and hospitality trends. For me, both YieldPlanet products are indispensable tools that I can recommend with full responsibility. – Anna Miluta, Sales Manager at Hotel Relaks *** Wellness & Spa in Karpacz.

Property

The building of the Relaks Hotel once housed a tourist hostel. Now, it is a unique facility providing relaxation surrounded by greenery, located in a quiet part of Karpacz. It offers a well-equipped spa and wellness center with a sauna, steam bath, whirlpool bath, and salt water jacuzzi.

It is the ideal place for those who enjoy relaxing in a spa, as well as those who favor active relaxation. There are many hiking trails right next to the hotel and there is also a ski lift. Bicycles and Nordic walking poles can be hired free of charge.

Hotel Relaks is very popular with tourists and people who value the tranquillity and intimate atmosphere of the facility. It is positively reviewed on social media and on industry portals. The current rating on Booking.com goes up to 8.5.

 

Have you got your portion of inspiration?

Sign up for Price Optimizer’s demo and let us help you bring your business to the next level.
Price Optimizer is a tool that will help you effectively manage your properties and quickly adapt to new market conditions.聽

 

You might also be interested in reading:

Discover the success story of Dobry Hotel

Discover the success story of Dobry Hotel

Discover the success story of Dobry Hotel

Pandemic restrictions as well as lower and unpredictable demand have put hoteliers around the world in a vulnerable situation. Limited revenues have enforced considerable savings, and often a change in the business model, target group or even pricing policy. For hotel sales managers, the challenge is to provide a continuous response to market signals while limiting employment and applying (where possible) remote work.

Despite the challenging situation, in November 2020 Dobry Hotel made a strategic decision to launch the implementation of the Price Optimizer RMS system. We are pleased that even in such a difficult situation we can support our partner in the automation of everyday processes and better prepare him for the returning demand. We are honored to share the opinion of Dobre Hotel on the implemented tool in the form of the following interview.

If, like the Dobry Hotel chain, you are striving to strategically prepare for the emerging demand, we have a special opportunity for you – the RMS aid package. Connect Price Optimizer RMS now, pay later:

Free e-book about guest communication tools

Free e-book about guest communication tools

Free e-book about guest communication tools

New reality dictates new rules and requires you to take actions that are worth noticing in this challenging period. It is not enough just to sell a room in your property anymore, you need to think about how to sell great experience, emotions and pleasant moments to make your guests come back.We have asked GuestJoy, Hotelinking and Bookboostto answer 6 questions on how communication with your guests can help to improve the quality of their stay, ultimately turning them into repeat customers.From this e-book you will learn:
  • Why guest communication is so important
  • What guest communication tool is
  • Upselling is the new black
  • 2020 trends:聽what conditions the quarantine lifestyle dictates to hospitality

  • How and why you should start to use text messaging
Download it now:
[et_bloom_locked optin_id=”optin_9″]DOWNLOAD E-BOOK[/et_bloom_locked]
If you need help to choose聽the best provider of guest communication services for your property or if you聽have a question, contacts us by sending an email to sales@yieldplanet.com.

Why do you need to be on GDS now

Why do you need to be on GDS now

Why do you need to be on GDS now

GDS business can be a significant source of incremental bookings. Who is it for and how to use it? Read YieldPlanet鈥檚 white paper to find out:

In the world where diversification of distribution channels is one of the key factors that make your property perform better, hoteliers cannot avoid to consider GDS as one of the tools they have to diversify distribution. GDS business can be a significant source of incremental bookings. With an optimized GDS strategy better cost per acquisition than with OTAs can be achieved. GDS are the way for hotels to connect and conduct business with travel agencies and travel management companies alike. GDS deliver some of the most valuable customers for hotels; business travelers, who tend to spend more on premise and pay a higher average daily rate (ADR) than their leisure counterparts. We have prepared this white paper based on data and insights concerning the most important GDS providers in the market.聽You will learn from it:

  • what a GDS channel is
  • who the main players in the GDS market are and how they operate
  • at the difference between the GDS and other distribution channels is
  • how your property can benefit from activating a GDS channel
  • how to choose a GDS

We believe it will help you to formalize and build your GDS strategy for your property.

Claudio Limacher, CEO, YieldPlanet

Case study: Aurora Luxury Hotel & Spa, Greece

Case study: Aurora Luxury Hotel & Spa, Greece

Case study: Aurora Luxury Hotel & Spa, Greece

The first hotel to take full advantage of the interface between YieldPlanet鈥檚 Channel Manager and Opera

Aurora Luxury Hotel & Spa is an independent vacational, four-star property, located in the island of Santorini, in Greece, and the perfect place to host one鈥檚 dreams of the perfect holiday in the Cyclades. This luxury property offers twenty-one suites that blend the traditional architecture with modern touches and a range of luxurious amenities.

The hotels had been using YieldPlanet’s Channel Manager, Book Online Now Booking Engine and Oracle Suite 8 PMS since 2016.

Managing such a unique property as Aurora Luxury Hotel & Spa comes with particular challenges and requirements. This is why, one year later, when YieldPlanet released the interface with Oracle, the hotel management decided to take full advantage of the interface between YieldPlanet and Opera. The main expectation to automate the process of retrieving reservations, pricing and inventory updates. Aurora Luxury Hotel & SPA would become the first hotel to use the interface. 鈥淚 had implemented many interfaces between Oracle Cloud and Channel Manager systems, so my biggest concern was how familiar the other system would be with this interface鈥, says 螒kis Moutselos, Technical Director at Eurotel / Aurora Luxury Suites. All original concerns were immediately addressed. 鈥淲e have received the support we needed throughout the process. The person responsible for the integration process on YieldPlanet鈥檚 side was very helpful鈥.

The key challenge at the beginning of the cooperation was to agree on how mapping should be done.

鈥淥nce the conditions have been determined, the process went smoothly. It took a few days to complete the implementation and the property started using the PMS-Channel manager interface鈥, Akis Moutselos adds.

Theodoros Katsimbras, SVP-Global Business Development Director at Book Online Now, who works closely with the property has followed the proceedings and confirmed that the connection is working smoothly.

鈥濼he integration we made for聽Aurora Luxury Suites in Santorini was especially important for us, as for YieldPlanet it was the聽first implementation between Oracle Opera PMS and YieldPlanet’s Channel Manager. We had a聽very experienced partner on the other side, which helped the full connection process to go fast and smoothly.聽I would like to thank Mr. 螒kis Moutselos for his professionalism and cooperation.鈥 鈥 says Tomasz Fitulski, Head of Implementations at Yieldplanet.

Aurora Luxury Hotel & Spa has been using the interface for some time now. The decision to be the pilot for the interface between YieldPlanet and Opera has come with no regrets:

鈥淲e had high expectations that were met. I rate this cooperation very high鈥, concludes Akis Moutselos.

Are you using the Oracle Suite 8 PMS and looking for a channel manager? Contact us!